Business Entrepreneur Ideas

Finding ideas for a new business involves identifying something someone wants, or better still something someone needs. Any salesperson will tell you that needs-based selling is much easier to achieve. The cliche is that the top salespeople can sell ice to Eskimos. That is most assuredly not needs-based selling.

If a business entrepreneur cannot identify a need in their audience, the next best thing is to find an idea that taps into a passion – a want. When people are passionate about a subject, their rational mind is relegated to the back seat and their heart takes over. Often, wanting something defies logic. All luxury goods in the world defy any rational reason for their existence, but companies make millions from selling them.

Combining a needed product with desired qualities is a sure-fire way to make money. Everyone in the developed world wears shoes, therefore you’d class them as necessities, but it is the fashion industry that has turned shoes into must-have items.

Thus you have this third hybrid group of products:the must-haves. Not simply needed, not only desired. Must-have products are a marketing dream, and this should be the pinnacle for any business entrepreneur.

the Must-Have Entrepreneurial Idea

So where exactly would you look for the next big must-have? One area that is arousing increasing interest and is set to continue in that trend is the whole eco-friendly and sustainability business. As the earth’s natural resources are plundered to death and we all belatedly wake up to the realization that we need to reverse the damage we have done to the planet, ideas and products designed towards this end are becoming ever more popular. These might not create the products we usually think of when we imagine a must-have item – which in truth are usually quite dispensable luxury goods – but as we are forced to readjust our priorities, eco-friendly products and services may well come to define the ultimate in must-have, and business entrepreneurs who can tap into this vein will, and already do, make serious profits.

Another evergreen area for entrepreneurial business ideas is the personal health and fitness industry. Anyone reading about the shocking and worsening obesity statistics in the developed world might think that people no longer care about their health and well-being, but the inevitable by-product of this is a massive backlash in the form of a parallel quest for increased fitness in the non-obese, and a desire to shed the weight in those who are obese.

The bottom line is to find something that a person can feel truly passionate about. Both the longevity of the planet and our own personal longevity are ideal candidates for the genesis of some great entrepreneurial ideas.

Qualifying For Success As A Home Based Business Entrepreneur

Entrepreneurial success is gained through the accomplishment of mission and objectives. Success and failure are tied directly to the entrepreneur’s reason for being in business, that is, their mission and objectives. Success requires being both effective and efficient.

With clearly stated mission and objective and producing the intended resulted, the entrepreneur is termed as being effective. Efficiency describes the relationship between the resources used and the extent to which objectives were accomplished.

The effective and efficient entrepreneur uses three basic management skills to accomplish the mission and objective of the business.

Technical Skills: the ability to use tools, techniques, and specialized knowledge to carry out a method, process or procedure. A typical example for us online marketers is the use of the autoresponder, imagine emailing thousands of prospects without such tool.

Human skill: used to build positive interpersonal relationship, solve human problems and build acceptance of one’s customers. Even though the autoresponder is such a great tool for communicating with one’s prospects, the human factor cannot be absent. The successful home based business entrepreneur knows that in order to gain the trust and loyalty of the prospect, personal communication has to be present.

Conceptual Skills: careful thoughts are taken about how decisions will affect the business overall and are made to benefit the entire business. Analytical, creative and intuitive talents are conceptual skills that an entrepreneur must develop.

Integrating these three management skills and continuously improving them will work wonders for the home based business entrepreneur as the business progresses. 

The Perfect Storm For Business Entrepreneurs

The perfect storm in marketing is here, savvy entrepreneurs have the opportunity to get in on the front side of the curve of an industry that is thriving even in this soft economy. Anybody who goes online theses days must be aware of the number of online businesses there are and the number keeps growing. It is estimated that a new home based business or direct marketing business is started every 11 seconds. While the rest of the economy is soft, to say the least. This is only fueling the drive to entrepreneurship for a lot of Americans. It is this writers opinion, that we have always been entrepreneurially minded as a nation and it will be the small business that pulls the economy out of the current malaise.

So, then having decided that network marketing or direct sales is the route to go as an entrepreneur, the question becomes what to market. The exploding field of personal development and spirituality is the answer. One need only watch television for a brief bit, go to any library, bookstore or major market place to see shelves upon shelves of information on these subjects. The state of the world combined with the aging of the American population has created a return to awareness, spirituality and mind development.

One Scottsdale, Arizona company, which is over 8 years old and has a presence in 147 countries reports an increase in revenues of 50% for the first quarter of 2009 versus the first quarter of 2008. Their mantra is BE, DO, HAVE. By this they mean that to live in abundance, one must act as if already in abundance. This “being” then kicks in the Law of Attraction as found in the book and DVD “The Secret”. By thinking in abundance, abundance is naturally attracted. Like attracts like, as it is often put. With the pattern of this thinking, it is only natural that you will have. It is the universal law of cause and effect.

So, covering the BE and HAVE, the key to “The Secret” is then to DO. This means making the decision then acting upon it with passion. Putting all the unique talents, abilities, interests and values you possess to work to achieve the greatness you were intended to possess. It does take action. One could meditate, actualize, visualize, pray or astral project, but without some action, nothing will happen.

It is much like putting a glass of water in front of a thirsty man. He can close his eyes and actualize, visualize, meditate, pray and try anything else, but until he reaches out his hand and picks up the glass, he will remain thirsty. For those of you contemplating business entrepreneurism, I urge you to pick up the glass and consider the market of personal development and spirituality as the niche to explore. It is “the perfect storm”.