Demographics – The Ability to Manage Change (How to Dominate the Internet)

Demographics is the heart of the majority of business decisions. The lucrative art of positioning ones self for prosperity, longevity and to simply survey… It is essential for your business to know who your target audience is. Establish a niche topic, locate your customers and unleash your marketing campaign.

Generation y, the “Echo Boomers”

Generation y is were the bulk of your profit will come from. The “echo boomers” is what they call them, and these 72 million young computer literate prosperous peoples impact on marketing has been immense… Generation y is driven on motivation, there attraction to instant gratification allows us marketers to leverage this attraction by simply providing what they want when they desire it. Provide them with the ability to provide continuous feedback, thus providing this generation with the comfort and security of feeling important…

Effective Target Marketing

True or false… Is your target market every single mortal with a beating heart? No. The dimensions of your wallet, couldn’t possibly compensate the mass budget required to target all markets period… Define your target market while simultaneously possessing the essential ability to discover your defined target audience, then proceeding to convince the need of your product or service to that audience. However, if you are required to convince your target audience your product or service is in need, or you can’t find them. The market you’ve chosen is not a good market.

The Importance of managing change…

Establish a niche topic tailor made for your defined audience. The survival of your business is based upon your unique understanding of the single most relevant constant in a business environment…change. Businesses like Google and eBay are prosperous because they uniquely understand this important concept. The pay close attention to there specific business environment or market in which they’re operating in. As well as the trends in which affect all businesses, then proceeding to successfully adapt to those trends.

The ability of identifying potential opportunities, through effectively managing change is essential to the art of dodging the tales of business failure…

What Niche Please help…
Deciding which niche top is best, is were the majority of us are misinformed or are partially confused…
If your having a problem deciding which niche topic to choose. Then I recommend writing down topics of interests in which you are passionate about, or are an expert or have great interest in. Simultaneously inputting both general and sub niche topics to choose from. For example, a general niche topic would be dogs while a sub niche topic would be pitbulls. Next is to label each niche topic with a problem it’s facing, then proceeding to narrow it down to the most profitable niche. Discover which niche topic is most profitable, by inputting each niche topics keyword in google. Whatever niche topics’ keyword produces the highest results, naturally you want to pick this niche to market to. However, if you are more passionate about a keyword topic which produced lower results in google. Simply select that one. Passion over potential profit any day…

The Social Web…

An additional strategy you could embrace is obtaining real time data and information, provided by social networking websites. Social networking sites are the essential unique features, of the new web 2.0 technology… With social websites like myspace, ebay, YouTube or wowzza. The end users is no-longer the user of the website, but a participant providing feedback, and data into the applications. Additionally social websites provide us with an excellent resource of discovering what’s on the mind of our customers. Thus allowing us the intangible tools of getting inside the minds of our customers. Which is essential to selling any product or service, or when in the beginning process of deciding which product or service you want to provide.

Google trends: Discover what your customers are searching for.

Trends change almost as swift as the rate of changing gas prices… Sometimes hourly, weekly, or even 1 minute. Trends online are specifically keywords or keywords phrases in which your potential customers are searching for…

Naturally you want to be aware of the top hot markets, embrace them most effectively by possessing the ability to identify potential opportunities. An intergrate these changing trends by adapting to the overall general concept of the top hot markets. To discover what the hot markets are, simply go to An you’ll see the top ten hot trends as Google calls them on the home page. Select,”more hot trends” on the bottom page to view the other top 100 hot markets you potentially can discover many opportunities. Now when I say adapt to the over all changes of the hot markets, I mean if you see that the majority of the top hot trends are about sports, or specifically about golf. Then on this day you should provide content referencing sports and/or golf in a way that it relates to your niche topic. Provide some incentives to your customers related to golf for example, “If Tiger Woods wins the U.S. open, I will give every buying customer my free product (or service) along with the chance to win brand new free golf clubs.”

How to discover what my customer is thinking…

It is a true blessing for marketers to be able to have knowledge of what customers are searching for. A profit yes a profit is being made off customer search results through ad programs like Google adwords. Knowing what’s on the minds of potential customers is priceless. There are many effective strategies to discover what’s on the minds of your customers by using social websites. A social bookmarking site called digg is the perfect example of customer thoughts… Digg allows its users to submit the url of any topic, picture, or video. Thus allowing all other users and visitors to view what they believe to be of interest or relevant to them. Digg allows you to view the most popular topics, news, videos and images. We can even discover what is the most popular topic, in our general niche category by selecting world and business. An then proceed to business and finance to view what interests our potential customers in our general niche topic category of business. We can leverage the ideas of both Google trends and digg by discovering what the general concept of the trends are in Google trends. Then proceeding to digg and leveraging that concept by going to the specific topic category, and viewing what is most popular in that category. Adapt accordingly as I discussed earlier.

Marketers can use digg to increase exposure, by writing content and submitting any form of interesting topics through your website or blog. Digg allows you to view what’s on your customers minds, all you have to do is go to digg’s home page and see the most popular topics.

Technorati: The Blog Search Engine.

Blogs are hot now a days… Technorati is a blog search engine in which allows us to view what others are writing about. Technorati even provides the mostly used tags at We can search technorati, and input our niche topics keywords to view what others are writing about on our topics. For example, if your niche topic is about list building or email marketing. Input those keywords into technorati, then proceed to click the list building tag in the related tags to view specific articles about list building.

Discover What’s Selling: Ebay

We now know what are customers are searching for, and we know what’s they are thinking… But the question is, what is actually worthy enough to our customers so that they discover there right-hand and politely use it in a way that dramatically increases the dimensions of our wallets… Just because someone is searching for something, it doesn’t mean they are willing to buy into it. The ultimate goal of a business is to acquire a profit, the items customers inquire for aren’t necessarily “buy” worthy. To obtain any profit, a business is required to sell a product or service… The ability to discover what’s selling is a wonderful skill to possess. Discovering or stumbling upon what specific category of product or services customers are willing and able to buy is essential to the art of business prosperity…

Trends change at the rate in which many of us wish our pay cycle could mimic. There are certain business environment netiquette (unwritten code of rules) when your primary mission is successfully selling.

Businesses like eBay and Google are uniquely aware that know single business is large or powerful enough to manufacture major changes in the eternal business environment. For example, demographic, social, competitive, economical business environments. Businesses know through effective strategies, global competition can be uniquely controlled by using strategies which influence eternal business events. In Washington D.C. on October of 2005 a lobbying office which focus on the internet and telecommunications and copyright was opened by google.

No you can’t force your customers to buy your product or service… However, you retain the essential privilege of leveraging what customers are in real time buying by using ebay. Proceed to incorporate your vital findings into your business model. This is why knowledge was recently added as an essential vehicle for business prosperity. The ability to leverage your competitors resources, is a priceless skill.

Discover what customers are Buying: Ebay

eBay can be leveraged in several ways… To discover what customers are buying go to Proceed to click on categories on the top left-hand corner of your browser. When I went to eBay myself, I discovered that the clothing,shoes and accessories category. Along with the jewelry and watches category, were consistently the categories customers buy from the most. I noticed that women clothing (829921) is were the majority of the profit on that specific category was. For the men, men’s clothing (371817) was the were the profit was also coming from in this category. Additionally, eBay provides us with the ability to narrow it down to a sub niche like category of for example women’s clothing that are most profitable in this particular category. For example, when clicking on the link entitled,”Women Clothing” within the clothing, shoes and accessories category. You can view what particular item of clothing is selling the most. Noticed that shirts and tops are king in terms of popularity in this particular category. Use this knowledge when providing your main product of service, and leverage this by for example using these products as incentives. While additionally, as I stated earlier in this article you can simply relate this item(s) in the content you provide in a unique way so that it relates to your business model…

Use incentives in which relate to your product. An leverage the jewelry and watches category, or any other high profit category in the same manner as the above method.

An that’s how you Dominate the Internet…

Your Business, Heart and Soul

Not too long ago people didn’t talk about heart and soul in connection with business. It seems that when manufacturing shifted out of the home and into factories, compassion stayed home. I think, for example, of the culture of Massachusetts, USA. Business men kissed their wives and kids good-bye in the morning and went out to join the fray that was American business. They believed they could not be entirely ethical and succeed. They believed competition was a basic truth. Actually they were making it up, creating a competitive world with their belief in it. They believed in scarcity and fought scarcity and drew scarcity for the many and even for themselves.

The idea of keeping women and children at home did not apply to the lower classes. Businessmen believed others deserved the lot of laborers. This was an age before pensions. The common laborer worked until he died. Keeping in mind that Social Security and Public Assistance did not exist until 1935 (these came about because of the threat of revolt during The Great Depression), we get a picture of the grim world of the 1800s. I used to live near Lowell, Massachusetts. Sometimes I drove by the deserted brick buildings that had once been cotton mills. I thought of the women and children who had worked eighteen hour days and died of white lung disease from the cotton fibers that accumulated in their lungs, something that did not happen to weavers at home or in cooperatives.

So, if you are a mill owner, you know you are killing people and just to get through each day you have to believe these people don’t matter. Not an ethical place to be. They made compromises-and split the (upper class) family into two parts, the kind world of home and the unkind world of business. It was as if these men thought they could leave their souls at home in the care of the women and return at night to reclaim them.

This mind set lingered through the 1900s. In the 1980s M. Scott Peck offered workshops to businesses to help with communication and mutual respect among workers and bosses. As reported in his book A World Waiting to Be Born, Peck would only do the workshop if the bosses agreed to participate fully. Sometimes a president or vice president refused. Peck concluded that such a person “needed” power based on something other than mutual respect.

The world Peck envisioned is being born today with internet business models that keep the heart and soul. I listen to the Business Whisperer, Kendall Summerhawk, and Jeff Herring the article guy, to name just two out of many, and I know I’m listening to people whose heart and soul are fully integrated with their business. It’s about service and success, and we can all do it.

The Nature of Management

Management is the integration and co-ordination of resources in order to move effectively towards desired objectives. All organisations have some missions that include their reasons for existence. To be effective, organisations must have targets, objectives towards which managers hope to move.

Effectiveness is the heart of all managerial activities. This also refers to how well an organisation reaches its objectives over a period of time.

However, it stresses the long-range continuing nature of organisation. The ability to change, adapt, reach objectives and serve its mission is of prime importance to any organisation. This is easy to understand when it is contrasted with efficiency.

Efficiency is a short-term measure of how well an organisation uses its resources. This measures frequently are used to determine whether the organisation is meeting its short-term targets.

Basically, resources are what managers must use efficiently and effectively. They include human resources example workers at all levels in the firm, capital resources example acquition and use of money.

Technology includes the type of computer you buy, the building needed and the maintenance of the facilities. Clients are those served by the firm, including customers, community etc. Time is a limiting resource. How fast customers are served, when to bring in innovation are important consideration.

A skill of the professional business consultant is the ability to recognise the relative importance and proper or logical location of each function in any specific situation. Thus, the emphasis placed on each function varies with nature of the client business. Hence, there is never a packaged solutions to organisation problems.

Each client organisation differs from the other in the way it organises and intergrates the various organisation functions because of variations in market products, methods, tradition, people and many other aspects.

Finally, the true organisation consultant, then,must recognises this and deals with each individual on its own merits

Martins Okosina