Successful Ways to Market Your Small Business

One of the most vital steps for a small business is to put together an integrated marketing plan. It is often times referred to as Integrated Marketing Communications, or IMC. IMC is an integration of advertising, PR, social media and other communications into a cohesive whole all sharing the same unified message.

Instead of dividing marketing communications into separate groups that don’t communicate, businesses succeed by integrating marketing disciplines under one umbrella, and integrating them so as to communicate the one message and have them share the same strategy. One of the most famous examples of IMC is the Nike footwear company. Their integrated approach includes traditional advertising (billboard, magazine, and television); sponsoring sporting events and players such as the Superbowl and Tiger Woods; and engaging in online marketing initiatives by allowing consumers to customize their Nike shoes.

The key to creating a successful IMC campaign is to communicate effectively with your businesses’ prospective customer. In order to communicate effectively you need to understand who your customer is and hit on every possible touch point in this prospective customer using a variety of marketing disciplines. No one advertisement or press release will do this. You need an integrated strategy.

But what are your customers ‘touch points’? Take some time out to think about your market. Only a certain percentage of the population is ever likely to purchase your product or service. If you gear your marketing strategy toward this niche you will be more productive and save both time and money. As you are no doubt aware there are substantial differences between small and large businesses. One of these differences is that for most small businesses their marketing budget is limited. But does this mean a small business can’t compete with the larger organisations? Absolutely not. All this means is that small businesses have to be more creative.

One way to make the most out of your marketing as a small business is by tracking your marketing campaigns so as to gauge its relative effectiveness. You can do this by coding ads, using multiple tollfree numbers and asking prospective clients where they heard about you. If your strategy is not working this allows you to swiftly replace it or adopt a better or more suitable method.

A good way of keeping your strategy on track is to hold yourself accountable for contacting and tracking a certain number of customers per day. This figure is entirely up to you. The more ambitious you are, the more you will see your company grow.

Another important area to look at is all of the inactive client files you have in your database. Remember it is easier to sell to a person who has dealt with your company previously. They know and trust that your company will provide the service they are looking for. When marketing it is also important to bear in mind the 80/20 rule: 80% of your business will stem from only 20% of your customers. That is why it is important to focus on that 20%… what is that 20% looking for and how can you cater to their needs?

Never assume that if you provide a service once for a customer they will return of their own accord. Look at the old files in your database and ask yourself “Why have I never heard back from them?”

Analyse the potential reasons. Was the pricing too high? Did they have an unresolved complaint? Did they feel your business didn’t care? This can assist you in your marketing strategy and also help you grow and improve your customer relations. If you take on board any of the points mentioned in this newsletter you can guarantee an increase in your profit in no time at all. In an area with only a small pool of clients you need to be aggressive in following through on a solid IMC and keeping your existing clients satisfied. All it takes is a little bit of effort and your profit will double overnight. It’s that simple!

Media Agencies: The Industry Solution That Works

If you want to give your business the advantage it needs over other competition, then you should definitely look into hiring one of the top media agencies of today. Hill Aevium can give your business a competitive edge in its current niche. With only the best workers employed in their company, you are promised that their services are excellent at all times. Where can you find a company that gives you the option to monitor the progress of your project and allows you to add any input? With this media agency behind your back, your business is in good hands.

Whether you are searching for someone who can assist you to create the site for your company or assist you to come up with a brand to fit your business or revamp the existing one, this company can give you all of these and more. There is a reason why this company has been though-out to be one of the best media agencies available and that is because of the many options they are offering for their clientele. Just imagine this site being your one-stop shop for all your advertising needs and with their professional teams handling everything, you can rest easy knowing that the results will truly be remarkable.

Get one of the best media agencies to work on your company’s image today. Make your business the talk of the town with the right kind of advertising and marketing strategy that only Hill Aevium can deliver. Whatever budget you are in, you are sure to find the right solution for your needs with this media agency. With the number of satisfied customers and years of experience behind them, you know that you have made the right decision in hiring them. Start calling them up today and make your business increase in no time at all.

How To Ruin Your Business

If you’re like the rest of us, you’ve spent a lot of time trying different things to make your online business come together. There are countless methods of conducting a viable marketing career, but there are also as many ways to destroy one as well.

In any endeavor, there are costs. You need to weigh the costs before even getting started. Oh, you know about up front capital, advertising costs, webhosting monthly rental fees, and the like, but. . .

The costs that many entrepreneurs aren’t thinking about right off is the price of your reputation, your intergrity, and your name!

Whenever you put your name on something, you’re staking your reputation on the product and how others view your sales pitch about it. The best way to ruin your business and any future business you might come up with, is to make false claims about it, or use deceptive methods to get people to read what you have to say.

One example that comes to mind is the over use of the “Re:” in your email subject heading. I know who I write to, and I know what I write to others about. You’re not going to fool me into thinking that your “Re:” is a reply to me. How stupid do you think people are?


Dishonesty only makes the rest of us think you have no confidence in your product, or you’re selling us the same old thing that everyone else is. If you have no confidence in your product, or you have nothing new to sell us, it’s time to rethink your business strategy!

Using subject headings that have nothing to do with your sales pitch is another way to get people to hit the delete button every time you send out emails. Do you really think people won’t notice that you’ve interested them in something that you aren’t prepared to offer?

In business, integrity is the greatest cost of all! Honesty is the best policy to maintain your integrity in tact and afford yourself the privilege of continuing to prosper in business.

If you don’t trust the quality and value of your product enough to lay it on the table, then how are you going to expect everyone else to trust you?

Remember. . . the most important thing you’ll ever have to sell. . .

is YOU!