Demographics – The Ability to Manage Change (How to Dominate the Internet)

Demographics is the heart of the majority of business decisions. The lucrative art of positioning ones self for prosperity, longevity and to simply survey… It is essential for your business to know who your target audience is. Establish a niche topic, locate your customers and unleash your marketing campaign.

Generation y, the “Echo Boomers”

Generation y is were the bulk of your profit will come from. The “echo boomers” is what they call them, and these 72 million young computer literate prosperous peoples impact on marketing has been immense… Generation y is driven on motivation, there attraction to instant gratification allows us marketers to leverage this attraction by simply providing what they want when they desire it. Provide them with the ability to provide continuous feedback, thus providing this generation with the comfort and security of feeling important…

Effective Target Marketing

True or false… Is your target market every single mortal with a beating heart? No. The dimensions of your wallet, couldn’t possibly compensate the mass budget required to target all markets period… Define your target market while simultaneously possessing the essential ability to discover your defined target audience, then proceeding to convince the need of your product or service to that audience. However, if you are required to convince your target audience your product or service is in need, or you can’t find them. The market you’ve chosen is not a good market.

The Importance of managing change…

Establish a niche topic tailor made for your defined audience. The survival of your business is based upon your unique understanding of the single most relevant constant in a business environment…change. Businesses like Google and eBay are prosperous because they uniquely understand this important concept. The pay close attention to there specific business environment or market in which they’re operating in. As well as the trends in which affect all businesses, then proceeding to successfully adapt to those trends.

The ability of identifying potential opportunities, through effectively managing change is essential to the art of dodging the tales of business failure…

What Niche Please help…
Deciding which niche top is best, is were the majority of us are misinformed or are partially confused…
If your having a problem deciding which niche topic to choose. Then I recommend writing down topics of interests in which you are passionate about, or are an expert or have great interest in. Simultaneously inputting both general and sub niche topics to choose from. For example, a general niche topic would be dogs while a sub niche topic would be pitbulls. Next is to label each niche topic with a problem it’s facing, then proceeding to narrow it down to the most profitable niche. Discover which niche topic is most profitable, by inputting each niche topics keyword in google. Whatever niche topics’ keyword produces the highest results, naturally you want to pick this niche to market to. However, if you are more passionate about a keyword topic which produced lower results in google. Simply select that one. Passion over potential profit any day…

The Social Web…

An additional strategy you could embrace is obtaining real time data and information, provided by social networking websites. Social networking sites are the essential unique features, of the new web 2.0 technology… With social websites like myspace, ebay, YouTube or wowzza. The end users is no-longer the user of the website, but a participant providing feedback, and data into the applications. Additionally social websites provide us with an excellent resource of discovering what’s on the mind of our customers. Thus allowing us the intangible tools of getting inside the minds of our customers. Which is essential to selling any product or service, or when in the beginning process of deciding which product or service you want to provide.

Google trends: Discover what your customers are searching for.

Trends change almost as swift as the rate of changing gas prices… Sometimes hourly, weekly, or even 1 minute. Trends online are specifically keywords or keywords phrases in which your potential customers are searching for…

Naturally you want to be aware of the top hot markets, embrace them most effectively by possessing the ability to identify potential opportunities. An intergrate these changing trends by adapting to the overall general concept of the top hot markets. To discover what the hot markets are, simply go to An you’ll see the top ten hot trends as Google calls them on the home page. Select,”more hot trends” on the bottom page to view the other top 100 hot markets you potentially can discover many opportunities. Now when I say adapt to the over all changes of the hot markets, I mean if you see that the majority of the top hot trends are about sports, or specifically about golf. Then on this day you should provide content referencing sports and/or golf in a way that it relates to your niche topic. Provide some incentives to your customers related to golf for example, “If Tiger Woods wins the U.S. open, I will give every buying customer my free product (or service) along with the chance to win brand new free golf clubs.”

How to discover what my customer is thinking…

It is a true blessing for marketers to be able to have knowledge of what customers are searching for. A profit yes a profit is being made off customer search results through ad programs like Google adwords. Knowing what’s on the minds of potential customers is priceless. There are many effective strategies to discover what’s on the minds of your customers by using social websites. A social bookmarking site called digg is the perfect example of customer thoughts… Digg allows its users to submit the url of any topic, picture, or video. Thus allowing all other users and visitors to view what they believe to be of interest or relevant to them. Digg allows you to view the most popular topics, news, videos and images. We can even discover what is the most popular topic, in our general niche category by selecting world and business. An then proceed to business and finance to view what interests our potential customers in our general niche topic category of business. We can leverage the ideas of both Google trends and digg by discovering what the general concept of the trends are in Google trends. Then proceeding to digg and leveraging that concept by going to the specific topic category, and viewing what is most popular in that category. Adapt accordingly as I discussed earlier.

Marketers can use digg to increase exposure, by writing content and submitting any form of interesting topics through your website or blog. Digg allows you to view what’s on your customers minds, all you have to do is go to digg’s home page and see the most popular topics.

Technorati: The Blog Search Engine.

Blogs are hot now a days… Technorati is a blog search engine in which allows us to view what others are writing about. Technorati even provides the mostly used tags at We can search technorati, and input our niche topics keywords to view what others are writing about on our topics. For example, if your niche topic is about list building or email marketing. Input those keywords into technorati, then proceed to click the list building tag in the related tags to view specific articles about list building.

Discover What’s Selling: Ebay

We now know what are customers are searching for, and we know what’s they are thinking… But the question is, what is actually worthy enough to our customers so that they discover there right-hand and politely use it in a way that dramatically increases the dimensions of our wallets… Just because someone is searching for something, it doesn’t mean they are willing to buy into it. The ultimate goal of a business is to acquire a profit, the items customers inquire for aren’t necessarily “buy” worthy. To obtain any profit, a business is required to sell a product or service… The ability to discover what’s selling is a wonderful skill to possess. Discovering or stumbling upon what specific category of product or services customers are willing and able to buy is essential to the art of business prosperity…

Trends change at the rate in which many of us wish our pay cycle could mimic. There are certain business environment netiquette (unwritten code of rules) when your primary mission is successfully selling.

Businesses like eBay and Google are uniquely aware that know single business is large or powerful enough to manufacture major changes in the eternal business environment. For example, demographic, social, competitive, economical business environments. Businesses know through effective strategies, global competition can be uniquely controlled by using strategies which influence eternal business events. In Washington D.C. on October of 2005 a lobbying office which focus on the internet and telecommunications and copyright was opened by google.

No you can’t force your customers to buy your product or service… However, you retain the essential privilege of leveraging what customers are in real time buying by using ebay. Proceed to incorporate your vital findings into your business model. This is why knowledge was recently added as an essential vehicle for business prosperity. The ability to leverage your competitors resources, is a priceless skill.

Discover what customers are Buying: Ebay

eBay can be leveraged in several ways… To discover what customers are buying go to Proceed to click on categories on the top left-hand corner of your browser. When I went to eBay myself, I discovered that the clothing,shoes and accessories category. Along with the jewelry and watches category, were consistently the categories customers buy from the most. I noticed that women clothing (829921) is were the majority of the profit on that specific category was. For the men, men’s clothing (371817) was the were the profit was also coming from in this category. Additionally, eBay provides us with the ability to narrow it down to a sub niche like category of for example women’s clothing that are most profitable in this particular category. For example, when clicking on the link entitled,”Women Clothing” within the clothing, shoes and accessories category. You can view what particular item of clothing is selling the most. Noticed that shirts and tops are king in terms of popularity in this particular category. Use this knowledge when providing your main product of service, and leverage this by for example using these products as incentives. While additionally, as I stated earlier in this article you can simply relate this item(s) in the content you provide in a unique way so that it relates to your business model…

Use incentives in which relate to your product. An leverage the jewelry and watches category, or any other high profit category in the same manner as the above method.

An that’s how you Dominate the Internet…

When Evaluating Performance Consider The Intangibles

Decision making can take many forms depending upon the specific aspects of performance being identified and addressed. When leaders are making performance-based decisions regarding their organizational units, the decisions are typically based upon individual performance of the leaders, managers and employees under their direction.

Although performance can be documented in tangible and measurable terms, it invariably points to the performance or lack thereof of the individual(s) accountable for specific results. However, because decisions concerning these individuals are never made in a void, a number of more subjective factors must be considered.

This is important for leaders to appreciate because the performance evaluation program in an empowered organization incorporates all pertinent factors and contexts in order to yield more informed decisions regarding individual and corporate performance.

Since performance decisions revolve around the individual employees within an organization, the following less tangible factors need consideration. Often leaders are subconsciously aware of these aspects when making decisions, but they require more deliberate and formal weighing.

However, where possible even subjective factors should be linked to something tangible. In some cases overall employee performance and behaviors can be benchmarked, giving leaders a tangible backdrop against which to evaluate an employee when a decision is needed.


Certain employees will cooperate to the extent they are compelled to do so, while others will cooperate and offer their services beyond what is expected. In a union environment, some employees will hide behind negotiated rules to mask their lack of willingness to cooperate.

Undoubtedly when performance decisions must be made concerning individual employees, the level of cooperation among them becomes an important factor to consider. Within the empowered organization, cooperation tends to increase as more decisions are driven down to frontline employees.


As companies face continual change and evolve into empowered organizations, individual employees may become fearful or resistant to adjustments being made. With little other choice they may accept them, but not be enthusiastic. Leaders should watch for these tendencies as they can produce a drag on individual performance and even spread to others, further affecting motivation and morale.


Personal levels of cooperation and enthusiasm are indicators of the individual employee’s motivation. As a leader transitions his or her employees into a cohesive organizational unit, employee motivation should shift from, “What’s in it for me?” thinking to a more group-oriented outlook.

As organizations transition from the traditional centralized and polarized bureaucracy to an empowered organization, employees also undergo a transition. Some will undoubtedly progress faster than others, but there comes a time when all should be motivated at least more by the group than the self. Thus an employee’s perspective must be considered in making performance decisions. If one or more employees have problems in this area, the leader must address them lest they fester and impact the progress of the organization.

Feedback and Insight

Employees that have worked in a job for a long period of time develop what is known as “native knowledge.” As this is developed, these employees begin to know all the “tricks of the trade” enabling them to be more efficient in their jobs. This is the information that leaders must tap into and share with the rest of their employees.

However, many longtime employees are reluctant to share this information since it provides them with “insurance” and a sense of job security. They are fearful that once they have shared this information, lower-paid employees may replace them.

As leaders evaluate their organizational performance, the feedback and insights shared by individual employees must be considered. Leaders should know the level of contribution an employee is capable of providing through daily interaction with them. They should be aware of those employees who are sharing their expertise and those who are not, and this is then factored into decisions made regarding performance.


The role of the leader is to lead and form the employees under them into a team focused on mutual goals and objectives. The more cohesive the organizational unit, the more productive and efficient it becomes. Thus as decisions are made about performance, the level of teamwork becomes an increasingly important consideration.

As decisions are made over time, the levels of teamwork should rise accordingly. Undoubtedly, if problems are identified with one or more employees, factors of cooperation, enthusiasm, motivation and performance also become issues with these employees. All of these factors are interlinked when making decisions regarding performance.


As all evaluative decision making factors are interlinked, deficiencies in one or more of these areas will contribute to personal performance problems. Conversely, strong indications in all of these decision making categories will contribute to enhanced performance.

Most performance decisions are based upon end results alone. However, when the sum total of these factors is evaluated, the problems behind the lack of performance are highlighted, making the leader’s decisions more meaningful.

When the root causes behind a problem are identified, it is easy for leaders to take the specific actions required to solve the problem.

Uncontrollable Circumstances

The final factor that must be considered in making performance decisions is the impact of uncontrollable events upon individual performance. Obviously factors of global competition, economic downturns and situations such as a shipping strike, internal production issues, and even weather can impact individual results. These realities and circumstances must be given appropriate consideration in making equitable performance decisions.

Excerpt: Strengthening Leadership Performance (Majorium Business Press, Stevens Point, WI 2011)

Chaotic Electric – 21st Century Health Hazard

The human body is a magnificent organism. Designed by an all-wise Creator, it’s busy repairing and rebuilding its 75 trillion cells on a continual basis from the moment of conception until the day we die. It’s all about electrical energy, the harmonic electrical system of the body. In this context, the chaotic electrical environment in which we live becomes a serious challenge.

In his book Cross Currents, Dr. Robert Becker shares his research on the electrical system of the human being. He describes a control mechanism that starts, regulates, and stops the healing process. He states his conviction that the escalation of illness and disease in modern society may be due to the bombardment of the body’s harmonic electricdynamics system by harsh man-made chaotic electric frequencies.

Becker’s research on salamanders convinced him that it had what he described as a “repair-loop” that stimulated not only the repair, but also actual replacement of missing body parts. Based on the repair-loop theory (and confirmed through intuited research),  Dr. Becker postulated that the human body also checks out as having similar electrical circuitry also capable of complete cellular repair. A strong immune system is commonly believed to be responsible for keeping the body healthy but intuited research tells us that it is only one part of the twelve-part human Repair Loop, all parts being of equal importance. With this in mind is it any wonder that true wellness is often so elusive.

Again, through intuited research it was discovered that there are four damaging key factors that damage and thereby interfere with the Repair Loop’s role in cellular repair: Severe toxicity, body trauma (including dental trauma, accidents and surgery), emotional trauma and chaotic electrical overload. Although the first three are relatively easy to trace, electrical is not because it’s neither seen nor felt, making it a hidden health hazard.2

The Body Electric

The energy output of the human subtle electrical system can be scientifically measured by using EKG’s (electrocardiograms) and EEG’s (electro-encephalograms). Readouts are possible because of the electro-magnetic-chemical nature of cellular function based on the proper balance of water and electrolytes. A healthy system outputs frequencies between 62 and 68 harmonic hertz. Electric lights, operate at 60 chaotic hertz, are quite capable of causing severe damage to, and even destruction of, the human harmonic system that is “us”.

One aspect of the chaotic vs. harmonic electric phenomenon is the potential accumulation by the cells of harmful electrical frequencies, much like a capacitor that collects, stores and emits electric. Slowly and insidiously electric collects to the point of “critical mass”, before a health challenge appears, which seemingly out of nowhere. Years of such accumulated electro-pollution can alter cell function with manifesting multiple symptoms: from headaches, unrelenting fatigue, digestive, heart and colon malfunction to name a few. The cellular mutations of cancer and leukemia can also be traced to the scrambled frequencies of the cells cause by electrical overload.

Edgar Cayce, the renowned psychic of the 30’s taught that each organ of the body has an “electronic-unit of vibration” which is necessary to sustain its physical existence. He taught that this natural electric energy could be changed by “injury, disease, or lack of the elimination of toxins”. Cell damage by chaotic electric was virtually unknown at that time.2

Because we cannot see, hear, smell or touch many of the dangers in our environment today, even when they’re brought to our attention it is easy to disregard the warnings. Chaotic electric is one of those invisible and ignored dangers. We are surrounded by these potentially harmful chaotic frequencies in many forms and all extremely harmful to our cellular harmonic system. Immersing us in a pool of potentially harmful chaotic frequencies.4

According to Dr. Becker, there is no place on the planet that is free of electro-magnetic contamination: television stations, AM and FM radio, short wave transmitters, cell phones, radar devices, electric power transmission lines, the electric wiring in our homes and offices, and “The High Frequency Active Auroral Research Program” in Alaska. This is but a tiny piece of a mind-boggling problem- the proliferation of wireless technology with the potential of serious electric and/’or radiation damage to the human body at the cellular level. Scientific studies now show that exposure to microwaves may cause spontaneous mutations and possible genetic effects, immune system dysfunction, brain tumors and brain cancer and much, much more.

In Florida, the “lightning-strike capital of the world”, the moist air tends to hold the charge of the almost daily near lightning strikes. This is another natural phenomenon that can affect the body over a period of time because it adds to the accumulation of chaotic electric resulting in similar symptomology potentially speeding up cellular electrical overload.

There is another inescapable source of natural electric that occurs periodically. NASA scientists at NASA warned us in the fall of 2003 and again in 2008 that the highly charged particles being hurled at the earth from solar flares were a threat to electrical utilities, potentially causing, possible blackouts of voice radio and television communicators. Although they said that there was “no direct threat on the ground because of the earth’s thick atmosphere”. They were wrong.

At the Center, we were fielding calls for the above and more. Margie in her 60’s was frantic because of a racing heart- understandable. The heart is an electrical organ!

Electric overload can also show up as anxiety, disorientation, sleeplessness, or damaged mucus membranes causing nosebleeds, itchy eyes, hypersensitivity, digestive and breathing difficulties.

The latest intuited research shows damage to the covering subtle energy of the brain with symptoms of depression, anxiety unreasonable thoughts, angry outbursts and other personality changes.4

Releasing Electrical Overload

There seems to be little doubt about the devastating effects of exposure to aberrant electric frequencies on the human body is increasing, yet this serious health hazard has not been generally recognized by either the medical community or practitioners of alternative and complementary medicine. If and when this time of electric is recognized as harmful, no doubt the search will be on for a “cure”, which most likely will go, down the path of trial and error that has typically left us with more questions than answers for cancer, diabetes and all the other “incurables”. Such has been the case with cancer, diabetes and all the other “incurables”.

We have seen and believe that answers are to be found in the field of energy medicine. For over a decade we have observed increased well-being through the use of, energy medicine programmed to which appear address electrical disharmony at the cellular vibrational level. The secret might be, the cleansing of the body’s 75 trillion cells to the point that their natural frequencies reach the resonant levels associated with the body’s ability to self-repair.

Clearing the harmful electrical fields is of prime importance in the restoration of cellular coherency/harmonic resonance. Now when the cells are once again able to communicate with each other they can get on with the business of getting us well. Chaotic electric might be the cause of your ill-health and may indeed be a contributing factor in many of the new and strange illnesses of our times. And the new field of harm-free “energy medicine” maybe an answer for you and is offering some valid answers.

1 Robert O. Becker, M.D., Cross Currents: The Perils of ElectroPollution, The Promise of Electro Medicine

2 Thomas Sugrue, Story of Edgar Cayce: There is a River

3 James Manning and Dr. Nick Bergich, Angels Don’t Play this HARP

4 Carol Rose Keppler, M.EI, intuited research